Brand Strategist & Designer
Crafting brands that feel like a memory — distinct, emotional, and unmistakably yours.
VAF Tech
An industrial manufacturer with today's technology and a brand from the 90s. Strategy, renaming and a new identity turned a local workshop into a modern B2B partner.
Terra Mater
Organic herbal blends from the Mariánská stráň hills, sold in DIY packaging. A new identity and label system that finally looks as premium as what's inside.
Schweineheart
A tattoo studio that refuses to play it safe. Naming, identity and merch that carry its mix of tradition and defiance from the shop sign to the street.
Marketing Festival
Visuals for the 10th edition of Marketing Festival, from the main stage screens and lights to merch and print collateral.
About me
Hi, I'm Lily.
I'm a brand strategist and designer. I help companies figure out who they really are, then turn it into a brand people remember. I always start with the business, so every colour, word and shape on your brand has a reason to be there.
Off the clock you'll find me with an iced matcha, a metal playlist, tickets to whatever's happening in town, and a cat that always needs petting.
more about me
My process
How a brand comes to life
Going through a rebrand can feel like a big leap, so I keep every step clear from day one. We start by talking about your business and vision, I turn what I learn into a strategy, and only then do we move to design. You'll always know what's happening, what comes next and when you'll see it.
Roots
DiscoveryWe talk, and I listen for what's worth keeping and what's holding you back.
Core
StrategyPositioning, attributes and brand codes. The foundation everything else stands on.
Bloom
DesignConcepts with a clear rationale, refined together with you.
Grow
Launch & careFinal files, simple guidelines, and support when your new brand goes live.
My expertise
What I can do for you
For established companies that have outgrown their look and are ready to step out of the crowd. A brand that finally matches who you've become, grounded in strategy and felt in the heart.
Before anything gets designed, we find out what makes you worth choosing. Strategy gives your brand a clear position, a voice and a set of codes that keep every decision on track.
Intro analysis, Discovery workshop, Market & competitor analysis, Positioning, Brand attributes & codes, Messaging & tone of voice, Naming
Project examples:
Your strategy turned into something people can see and remember. A complete identity system that feels like you, with guidelines your team will actually use.
Logo & logo refresh, Visual system, Custom typography, Distinctive brand assets, Brand guidelines, Interactive web brand manual
Project examples:
Every place your customers meet your brand should tell the same story. I carry your identity onto packaging, print, merch and everything in between.
Packaging & labels, Print collateral, Merch, Signage, Presentations
Project examples:
A new brand deserves a proper entrance. I lead launch campaigns and event visuals, and for teams without a senior designer I stay on as art director to keep the brand sharp.
Launch campaigns, Event visuals, Photo & AI visual direction, Ongoing art direction
Project examples:
Clients
Lily is far more than a designer. After Cronex, we trusted her to rethink VAF Tech. She actively engaged our executive team to solve core business bottlenecks. Through her strategic vision, VAF Tech evolved from a local garage into a confident, premium B2B partner. An invaluable asset.
Lily is my go-to partner for projects demanding senior-level expertise. What truly sets her apart is her strategic overlap—she seamlessly connects graphic design with real-world marketing, brand building, and consumer psychology. Her work consistently drives a massive impact.
Lily goes far beyond design. She owns the entire process, from strategy to flawless visual execution, with zero hand-holding. A truly senior partner.
Lily works at the level of an art director. She brings a fresh, well-argued perspective, precision, and the confidence to challenge even seasoned industry veterans.